LOS ANGELES – July 12, 2023 – The Premier Lacrosse League (PLL) powered by Ticketmaster today announced sales and digital media veteran Matty Lee has been named executive vice president of sales and partnerships.
“As we continue to build world class product, sales, and content, we set out to find a sales leader with deep experience building innovative investable and digital assets to drive fan engagement. We found the leader in Matty Lee,” said Mike Rabil, co-founder and CEO of the PLL. “We’re lucky to have over 30 partners invested in and aligned with our mission. I look forward to building alongside those partners and Matty as we continue to trail blaze the future of professional sports.”
Lee joins the PLL from 100 Thieves where he served as chief revenue officer, leading content and revenue strategy and earning the YouTube Streamy Awards’ brand engagement of the year in 2021 and 2022. He was previously head of west coast partnerships at Barstool Sports. Lee also led partnerships at Chive Media Group helping build premium brand partnerships and launching Chive Studios and ChiveTV, a digital OTT offering.
“Joining the PLL, a league at the forefront of innovation and fan engagement in sports, is an exciting opportunity to build on the league’s groundbreaking partnership strategy and execution,” said Matty Lee, executive vice president of sales and partnership at the PLL. “I look forward to building meaningful investable assets and partnership opportunities for leading brands across industries and continuing to build on the PLL’s success.”
The Premier Lacrosse League opened its 2023 season with record setting performance across television broadcast, social media engagement, and merchandise. Game one of the PLL season on ABC saw 782,000 viewers at its peak, making it the most watched professional outdoor lacrosse game of all time.
Week 5 of the PLL season picks up in Fairfield July 14 and 15, with games on ESPN2 and ESPN+. To view the rest of the PLL schedule and purchase tickets, visit premierlacrosseleague.com/schedule.
ABOUT THE PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).