Premier Lacrosse League, Rebel Bourbon Announce 2023 Partnership
LOS ANGELES – MAY 23, 2023 – The Premier Lacrosse League (PLL) powered by Ticketmaster, today announced a multifaceted partnership with Rebel Bourbon for the league’s 2023 season, dubbing Rebel Bourbon the Official Bourbon of the PLL.
“At the core of our mission to trailblaze the future of sports is a rebellious spirit to challenge the status quo,” said Jake Krantz, senior director of partnership development at the Premier Lacrosse League. “We’re thrilled to partner with Rebel Bourbon, a brand that highlights the noisemakers and the rule breakers and bring their brand to life across PLL platforms.”
Through the deal, Rebel Bourbon has secured entitlement rights to the PLL’s penalty box, jersey patches with the Chaos Lacrosse Club, and an exclusive “Rebel of the Week” content series through PLL platforms.
“The opportunity to have Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was a perfect fit for our brand,” said Philip Lux, brand manager at Rebel Bourbon. “We align with the league’s defiance, freedom, attitude and rebel spirit that the game brings to its fans. With the PLL quickly becoming can’t-miss TV, we look forward to bringing fans of the Premier Lacrosse League together to watch the fastest game on two feet with a Rebel Bourbon.”
The 2023 PLL season kicks off on June 3 and 4 in Albany, NY, with games to be aired live on ABC and ESPN+ each day, and the season’s first “Rebel of the Week” to be presented on June 6. To view the PLL schedule and purchase tickets, visit www.premierlacrosseleague.com/schedule.
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
ABOUT REBEL BOURBON
For more than 170 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Featuring an award-winning recipe that dates back to 1849, Rebel Bourbon is made using only the purest Kentucky limestone-filtered water, a wheated mash bill and new, charred American white-oak barrels for aging. The result is a bourbon with a big, round body and full flavor that is defiantly smooth. A spirit of rebellion can be found in every bottle of Rebel Bourbon, making it a favorite among purists and trailblazers alike. Unapologetically original and brazenly bold, Rebel Bourbon invites anyone seeking a bit of defiance and freedom a taste of the rebel spirit.